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I received an email from Google Analytics Support Team this morning about the release of a new version of the Google Analytics reporting interface. The new version is so much cleaner, faster and easier to use and I am loving it.

Product tour

The following is an excerpt from the email I received:

In the new version, your reports have been redesigned for clarity, greater visibility of important metrics, and ease of use. Here are just a few of the features you’ll notice:

- Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.

- Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.

- Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.

- Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

The new interface has everything the previous interface had and more. In addition, links within reports make it easier to navigate related information and explore your data.

Technorati Tags: google, statistics, tracking software, google analytics, release, software

Google announced today that they will be acquiring DoubleClick Inc. for $3.1 billion (in cash). DoubleClick is a global leader in digital marketing technology and services, and is well-known for its online ad management technology.

“It has been our vision to make Internet advertising better – less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers,” said Sergey Brin, Google’s Co-Founder and President, Technology.

“DoubleClick’s technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google’s innovative advances in display advertising,” said Eric Schmidt, Chief Executive Officer of Google.

“This transaction will strengthen our advertising network by expanding our access to publisher inventory and enabling us to serve the needs of a broader set of advertisers and ad agencies,” said Tim Armstrong, Google’s President, Advertising and Commerce, North America.

“Google is the absolute perfect partner for us,” said David Rosenblatt, Chief Executive Officer of DoubleClick. “Combining DoubleClick’s cutting edge digital solutions for both media buyers and sellers with Google’s scale and innovative resources will bring tremendous value to both our employees and clients.”

Google recently acquired YouTube in October 2006 for $1.65 billion in a stock-for-stock transaction.

I wonder who is going to acquire what next?

Source: Press Release

Technorati Tags: google, doubleclick, youtube, news

Google has always been very creative with its April Fool’s jokes. Last year, it was of a dating service which would put RSVP and every other dating service on the Internet to shame.

And this year? Well, this year, they have a free in-home wireless broadband service with a witty tagline - Want WiFi around? Just flush it down.

Technorati Tags: april fool, joke, google, broadband servicel

Ever wondered what people are searching for on the Internet, particularly in google? Google Zeitgeist has the answer for you. Google Zeitgeist is a report of search statistics which are generated based on millions of searches performed on Google over a given period of time - weekly, monthly, and annually.

According to Google Zeitgeist, top 10 searches conducted in Google.com in 2006 are:
1. bebo
2. myspace
3. world cup
4. metacafe
5. radioblog
6. wikipedia
7. video
8. rebelde
9. mininova
10. wiki

Search statistics are important because they hold so much more information than just a list of keywords and phrases. They tell you trends, patterns, people’s interest, current events, latest happenings and many more . If used wisely and appropriately, search statistics can provide invaluable information to your business at a very low to zero cost.

Technorati Tags: search, searches, google, keywords, popular keywords, search engine, Google Zeitgeist, statistics

Mike Wadhera wrote a post on Wikipedia founder wanting to build a better Google.

Seems like there will be another ChaCha-alike search engine in the near future.

Technorati Tags: search engine, google, cha cha, search, web 2.0, wikipedia