{"id":187,"date":"2007-04-14T19:15:01","date_gmt":"2007-04-14T09:15:01","guid":{"rendered":"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/"},"modified":"2007-04-14T19:21:52","modified_gmt":"2007-04-14T09:21:52","slug":"google-to-acquire-doubleclick-for-31-billion","status":"publish","type":"post","link":"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/","title":{"rendered":"Google to acquire DoubleClick for 3.1 billion"},"content":{"rendered":"<p><a href=\"http:\/\/www.google.com\">Google<\/a> announced today that they will be acquiring  <a href=\"http:\/\/www.doubleclick.com\">DoubleClick Inc.<\/a> for $3.1 billion (in cash).   DoubleClick is a global leader in digital marketing technology and services, and is well-known for its online ad management technology.    <\/p>\n<blockquote><p>\u201cIt has been our vision to make Internet advertising better \u2013 less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers,\u201d said Sergey Brin, Google's Co-Founder and President, Technology.<\/p>\n<p>\u201cDoubleClick's technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google's innovative advances in display advertising,\u201d said Eric Schmidt, Chief Executive Officer of Google.<\/p>\n<p>\u201cThis transaction will strengthen our advertising network by expanding our access to publisher inventory and enabling us to serve the needs of a broader set of advertisers and ad agencies,\u201d said Tim Armstrong, Google's President, Advertising and Commerce, North America.<\/p>\n<p>\u201cGoogle is the absolute perfect partner for us,\u201d said David Rosenblatt, Chief Executive Officer of DoubleClick.  \u201cCombining DoubleClick's cutting edge digital solutions for both media buyers and sellers with Google's scale and innovative resources will bring tremendous value to both our employees and clients.\u201d<\/p><\/blockquote>\n<p>Google recently acquired <a href=\"http:\/\/www.youtube.com\">YouTube<\/a> in October 2006 for $1.65 billion in a stock-for-stock transaction.  <\/p>\n<p>I wonder <a href=\"https:\/\/eisabainyo.net\/weblog\/2006\/10\/16\/whats-next\/\">who is going to acquire what next<\/a>?<\/p>\n<p>Source: <a href=\"http:\/\/investor.google.com\/releases\/20061009.html\">Press Release<\/a><\/p>\n<p>[tags]google, doubleclick, youtube, news[\/tags]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google announced today that they will be acquiring DoubleClick Inc. for $3.1 billion (in cash).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,13],"tags":[],"class_list":["post-187","post","type-post","status-publish","format-standard","hentry","category-google","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google to acquire DoubleClick for 3.1 billion | Tech Leadership Advice &amp; Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to acquire DoubleClick for 3.1 billion | Tech Leadership Advice &amp; Resources\" \/>\n<meta property=\"og:description\" content=\"Google announced today that they will be acquiring DoubleClick Inc. for $3.1 billion (in cash).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Leadership Advice &amp; Resources\" \/>\n<meta property=\"article:published_time\" content=\"2007-04-14T09:15:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2007-04-14T09:21:52+00:00\" \/>\n<meta name=\"author\" content=\"Isabel Nyo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabel Nyo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/\"},\"author\":{\"name\":\"Isabel Nyo\",\"@id\":\"https:\/\/eisabainyo.net\/weblog\/#\/schema\/person\/33457dd19f1ad9bbd4b0cb50c54dfcab\"},\"headline\":\"Google to acquire DoubleClick for 3.1 billion\",\"datePublished\":\"2007-04-14T09:15:01+00:00\",\"dateModified\":\"2007-04-14T09:21:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/\"},\"wordCount\":238,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eisabainyo.net\/weblog\/#\/schema\/person\/33457dd19f1ad9bbd4b0cb50c54dfcab\"},\"articleSection\":[\"Google\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/\",\"url\":\"https:\/\/eisabainyo.net\/weblog\/2007\/04\/14\/google-to-acquire-doubleclick-for-31-billion\/\",\"name\":\"Google to acquire DoubleClick for 3.1 billion | Tech Leadership Advice &amp; 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