{"id":808,"date":"2009-11-24T10:53:15","date_gmt":"2009-11-24T00:53:15","guid":{"rendered":"https:\/\/eisabainyo.net\/weblog\/?p=808"},"modified":"2009-11-24T11:19:13","modified_gmt":"2009-11-24T01:19:13","slug":"how-to-add-a-breadcrumb-to-your-blog-and-have-it-appear-on-googles-search-result-snippet","status":"publish","type":"post","link":"https:\/\/eisabainyo.net\/weblog\/2009\/11\/24\/how-to-add-a-breadcrumb-to-your-blog-and-have-it-appear-on-googles-search-result-snippet\/","title":{"rendered":"How to add a breadcrumb to your blog and have it appear on Google&#8217;s Search Result Snippet"},"content":{"rendered":"<p>Google Search has recently introduced <a href=\"http:\/\/googlesystem.blogspot.com\/2009\/11\/breadcrumbs-in-googles-snippets.html\">breadcrumbs in their Search Result Snippets<\/a> replacing the URL displayed below the individual snippet.   There are both advantages and disadvantages of this new feature.  One immediate advantage that I see is if your search result snippet has a breadcrumb, your website will probably get more pageviews because the user is likely to click on a category name on the breadcrumb to navigate to the parent category and browse through related articles.  <\/p>\n<p>Not many search result snippets have a breadcrumb yet, so the question is, how does google obtain breadcrumb links from a website.    I did a small research and found out that in order for google to display breadcrumbs for your website, your website \/ pages on your website must have one.  If you look at individual blog posts on this blog, you will see a breadcrumb horizontally across the top of the blog post, just below the title.  I'm using WordPress as my blog CMS and the following is the code I have inside <code>single.php<\/code> file of the current theme to display a breadcrumb for each blog post.  <\/p>\n<p><code>&lt;p&gt;&lt;a href=&quot;&lt;?php bloginfo('url'); ?&gt;&quot;&gt;&lt;?php bloginfo('name'); ?&gt;&lt;\/a&gt; &amp;raquo; &lt;?php the_category(', ') ?&gt; &amp;raquo; &lt;?php the_title(); ?&gt;&lt;\/p&gt;<br \/>\n<\/code><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eisabainyo.net\/weblog\/wp-content\/uploads\/2009\/11\/google-breadcrumbs1.gif\" alt=\"Google search sesult snippet + Breadcrumb on a blog post\" title=\"Google search sesult snippet + Breadcrumb on a blog post\" width=\"450\" height=\"350\" class=\"alignnone size-full wp-image-816\" style=\"border: 2px solid #eee;\" srcset=\"https:\/\/eisabainyo.net\/weblog\/wp-content\/uploads\/2009\/11\/google-breadcrumbs1.gif 450w, https:\/\/eisabainyo.net\/weblog\/wp-content\/uploads\/2009\/11\/google-breadcrumbs1-300x233.gif 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<div class=\"contact-us\">Interested in getting <a href=\"http:\/\/www.anansi.com.au\/services.php\"><abbr title=\"Search Engine Optimisation\">SEO<\/abbr> Recommendations<\/a> for your website?  <a href=\"http:\/\/www.anansi.com.au\/contact.php\">Contact us<\/a> at <a href=\"http:\/\/www.anansi.com.au\/\">Anansi Web Development<\/a> to find out how we may be able to help you.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Search has recently introduced breadcrumbs in their Search Result Snippets replacing the URL displayed<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8,11,4],"tags":[],"class_list":["post-808","post","type-post","status-publish","format-standard","hentry","category-google","category-snippets","category-tutorials","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to add a breadcrumb to your blog and have it appear on Google&#039;s Search Result Snippet | Tech Leadership Advice &amp; Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eisabainyo.net\/weblog\/2009\/11\/24\/how-to-add-a-breadcrumb-to-your-blog-and-have-it-appear-on-googles-search-result-snippet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to add a breadcrumb to your blog and have it appear on Google&#039;s Search Result Snippet | Tech Leadership Advice &amp; Resources\" \/>\n<meta property=\"og:description\" content=\"Google Search has recently introduced breadcrumbs in their Search Result Snippets replacing the URL displayed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eisabainyo.net\/weblog\/2009\/11\/24\/how-to-add-a-breadcrumb-to-your-blog-and-have-it-appear-on-googles-search-result-snippet\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Leadership Advice &amp; 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