17 Jun, 2008
The impact of web server’s location in google search ranking
Web Development » Google, Search » The impact of web server’s location in google search ranking
It looks like google takes into account the location of your web server/host when ranking its search results. As most people know, in google search you can specify if you would like to search for pages from a specific country.
Let’s see what impact the location of the web server (the IP address of the web server) has on google search ranking.
My web host is physically located in UK, and therefore, when I searched for “wordpress themes” using google UK search, this site came up as #1. However, for google Australia search, my site is no where to be found in the first 10 result pages. As for google USA search (or default google search), my site appears in page 4.
So this is something to take into consideration when you are trying to achieve #1 position in google search.
Update: Google allows you to set a particular geographic location for your website which influences country-specific search results using its Webmaster Tools.
Thanks Alex for the heads-up. :)
Technorati Tags: seo, google, search, ranking, wordpress themes
