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10 Mar, 2007

What is CTR in google adsense?

Web Development » Google » What is CTR in google adsense?

I was asked the following question this morning by an adsense publisher and I thought some of you might also find it useful so I am sharing it here.

Question: What’s CTR and how do I read it?

CTR stands for clickthrough rate, and in the simplest form, it is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is viewed. In other words, it is the percentage of how many clicks an ad received (based on how many views it received).

Therefore, the higher the CTR is, the better the performance is (ie: a larger number of clicks an ad/ad unit receives).

Books on making money with Google Adsense

The AdSense Code: What Google Never Told You About Making Money with AdSense
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
Make Easy Money with Google: Using the AdSense Advertising Program

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36 Responses to "What is CTR in google adsense?"

1 | Munmun Akter Ria

March 17th, 2007 at 9:05 pm

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Nice Explanation

ria
http://www.bdresult.com

2 | AdGuru

January 3rd, 2008 at 7:37 pm

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Is it Click Through Ratio OR Click Through Rate?

3 | TellMeMore

January 3rd, 2008 at 7:39 pm

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How can I Improve CTR
http://www.career3g.com

4 | Talal

March 12th, 2008 at 2:13 am

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I thought that if your CTR will reach up to 15% then u will get banned!
is it right??

Please send me reply in mail, write the subject “CTR”
adsense_007@yahoo.com

5 | shabbars

November 22nd, 2008 at 1:02 am

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thanks for the simple expalaination

http://shabbarsuterwala.blogspot.com/

6 | jonathan

January 1st, 2009 at 8:11 am

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My friend had a CTR of 85% and got banned for life.

7 | jonathan

January 1st, 2009 at 8:11 am

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My friend had a CTR of 85% and got banned for life.

http:indemandjobs.blogspot.com

8 | Ali

January 6th, 2009 at 4:13 pm

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Hi
there
what CRT recommended for good earning and how can i earn more and more.

http://forex-money-learning.blogspot.com

9 | HereToHelp

January 25th, 2009 at 5:30 am

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wow, nice info.

10 | Gadhadhraya

February 9th, 2009 at 12:48 am

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Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…

11 | Cari

March 7th, 2009 at 6:12 pm

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ohhh nice info

12 | Antique Ring

April 17th, 2009 at 9:22 am

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I usually do not comment on blog posts but I found this quite interesting, so here goes. Thanks! Regards, P.

13 | nasir

April 22nd, 2009 at 4:55 pm

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thank you for your nice explanation

14 | Johnny

May 3rd, 2009 at 1:43 am

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There is no question that there is a lot to know about this and I feel you made some great points.

15 | Barbara

May 6th, 2009 at 11:29 pm

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Nice post! GA is also my biggest earning. However, it?s not a much.

16 | sagarmoy

May 15th, 2009 at 11:01 am

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CTR Means No of users clickd by no of imprsion…. less ctr is best.. if u have less ctr then company will think many user have clickd

17 | abercrombie

May 28th, 2009 at 11:39 pm

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I keep listening to the news speak about getting free online grant applications so I have been looking around for the best site to get one.:)

18 | Don

June 23rd, 2009 at 2:07 am

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I keep listening to the news speak about getting free online grant applications so I have been looking around for the best site to get one.

19 | Marcus

July 13th, 2009 at 10:41 am

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I guess I agree with you but maybe if you explained it just a little more I could learn more. Thanks in advance.

20 | Kylie

July 20th, 2009 at 8:17 am

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Anybody know if I wanted to bookmark your post do I have to join Technorati first?

21 | Maria

August 25th, 2009 at 5:52 pm

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i am just starting out with Google Adsense. i am hoping that i would earn a good deal of money on this program.

22 | Tanya

August 31st, 2009 at 5:04 am

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I really like this blog good job.

23 | Gert

August 31st, 2009 at 5:32 am

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I loved reading this and I dont really like to read :)

24 | Jose R.

August 31st, 2009 at 6:06 am

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I really like this blog good job.

25 | Steven

October 4th, 2009 at 2:38 pm

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Need Google Wave Invites? email me stevencruisest@gmail.com

26 | SEO Specialist Chennai

November 20th, 2009 at 2:10 am

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good blog, very useful…

27 | ugesh

November 21st, 2009 at 4:36 pm

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Good Explanation ! It means same thing for bidvertiser also……….

28 | SEO Chennai

December 12th, 2009 at 9:47 pm

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useful info for newbie

29 | Caramoan Tour Package Blog

December 25th, 2009 at 5:06 am

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I recently added an Adsense square ads on my travel blog. my adsense earning is still low since i dont have large volume of internet traffic yet.
`

30 | Short URL specialists

February 4th, 2010 at 6:50 am

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I recently signed up for adsense for my clients website using http://flib.in technology. I was wondering what CTR was and this short definition explained things neatly and very nice.

Good work!!

31 | Harold Newman

February 14th, 2010 at 6:27 pm

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i am really very thankful that Google launched the Adsense program. this enables most of us who owns several websites to work at home.

32 | Foto Artis

February 21st, 2010 at 3:34 pm

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Thanks for the explanation on CTR in Google adsense, now i know exactly what it is. Keep up the good work dude…

33 | Bali Villas

February 21st, 2010 at 3:40 pm

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Finally I understand what that CTR means, great post you got here!

34 | ffxiv gil

March 9th, 2010 at 2:57 am

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Thank you for your help!

35 | rajeev

March 27th, 2010 at 4:12 pm

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thnx freind for such an explanation…is it true if CTR will be more google will pay more..?

36 | kyle

August 28th, 2010 at 6:43 am

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Thanks for the info on what CTR is, and how to calculate it. Is there any rule of thumb for what a good CTR would be? Most of the CTRs I’ve seen with my clients are less than one percent, which obviously seems kind of low. Any feedback would be appreciated.

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